Mechanical Requirements

Standard Advertising Sizes (width x height)

1/12 Page.............................................................2.5" x 2.125"
1/6 Page (vertical)...............................................2.5" x 4.875"
1/6 Page (horizontal)..........................................5.125" x 2.375"
1/3 Page (vertical)...............................................2.5" x 10"
1/3 Page (block)..................................................5.125" x 4 7/8"
1/2 Page (vertical)...............................................5.125" x 7.5"
1/2 Page (horizontal)...........................................7.875" x 4.875"
2/3 Page................................................................5.125" x 10"

Full Page...............................................................7.875" x 10.25"

Full Page (trim size)............................................8.375" x 10.75"
Full Page (with bleed).........................................8.625" x 11"
Back Cover............................................................7.875" x 8.875"
2 Page Feature....................................................16.25" x 10"
2 Page Feature (with bleed)..............................17" x 11"

 

 

 

  
Artwork Specifications
Publishing Concepts requests electronic files of all advertisements.
    • We prefer that ads be submitted as high resolution PDFs with all color CMYK, all photos 300 DPI at the size they are used and all fonts embedded in the PDF.

    • We use Quark XPress and Adobe InDesign for page production and files submitted in either of these programs should be accompanied by all support graphics and all fonts used in the document.

    • We accept graphics created in Adobe Photoshop and Adobe Illustrator in EPS or TIFF formats. We prefer that vector graphics be saved in the .ai format, with fonts turned to outlines and photos saved in .psd or .ai formats with the resolution 300 DPI at the size they will be used.

Spot colors are 4-color process; exact PMS colors are not available and match cannot be guaranteed.
 

Download Ad Specs PDF.

Contact Production Department:
Ads may be e-mailed to the Production Department here.

If Production assistance is needed, call the Production Department  at 501.221.9986 or 800.561.4686.

Targeted Networking Classified Sizes

Classified ads are sold by the column inch.
There are five columns per page.
Each column is 1.5 inches wide.
A column inch is 1.5 inches wide by 1 inch deep.

Classified ads must be at least as many inches deep as they are columns wide.
(Example: a 5 column ad must be at least 5 inches deep.)