Ad Specs

Mechanical Requirements

Standard Advertising Sizes (width x height) 

1/12 Page...............................................2.5” x 2.125”
1/6 Page (vertical)..................................2.5” x 4.875”
1/6 Page (horizontal)..........................5.125” x 2.375”
1/3 Page (vertical).......................................2.5” x 10”
1/3 Page (block).................................5.125” x 4.875”
1/2 Page (vertical)..................................5.125” x 7.5”
1/2 Page (horizontal)..........................7.875” x 4.875”
2/3 Page..................................................5.125” x 10”
Full Page............................................7.875” x 10.25”
Full Page (trim size)............................8.375” x 10.75”
Full Page (with bleed).............................8.625” x 11”
Back Cover.........................................7.875” x 8.875”
2 Page Feature........................................16.25” x 10”
2 Page Feature (with bleed)........................17” x 11”

Targeted Networking Classified Sizes

Classified ads are sold by the column inch. There are five columns per page. Each column is 1.5 inches wide. A column inch is 1.5 inches wide by 1” deep.

Classified ads must be at least as many inches deep as they are columns wide.

(Example: a 5 column ad must be at least 5 inches deep)

Artwork Specifications

Publishing Concepts requests electronic files of all advertisements.

  • We prefer that ads be submitted as high resolution PDFs with all color converted to CMYK, all photos at the resolution of 300 DPI at the size they are used and all fonts embedded in the PDF.
  • We use Adobe InDesign for page production. Any files submitted from this program should be accompanied by all support graphics and all fonts used in the document.
  • We accept graphics created in Adobe Photoshop and Adobe Illustrator. For vector graphics, we request that fonts be turned to outlines and graphics embedded. Raster images, such as photos, should be save with the resolution of 300 DPI at the size they will be used.

Spot colors will be converted to CMYK in the printing process; exact PMS colors are not available and color matching cannot be guaranteed.

Ads may be e-mailed to the Production Department at production@pcipublishing.com (We work on several publications so, please, indicate which magazine the ad is to appear.) If Production assistance is needed, please contact the Production Department at: 501-221-9986 or 800-561-4686 or by email at production@pcipublishing.com.